Spotlyts

In the Spotlight: Emma Medeiros

Ivy Simms

I have a deep love for books, coffee, and flowers—simple joys that fuel my creativity and keep me grounded. Writing is not only my career but also my way of inspiring positive change in the world, one thoughtful word at a time.

Emma Medeiros

“Being the first firm to specialize in plus size is really cool, especially when plus-size people give me a massive hug and thank me profusely for giving them a voice.”

– Emma Medeiros

In this exclusive interview, know how Emma Medeiros continues to push boundaries and redefine fashion, and to advocate for inclusivity and celebrate all forms of beauty.

SM: What inspired you to start Medeiros Fashion Public Relations, and how did you identify the need for a plus-size specialized PR firm?

EM: When I graduated from Emerson College with my degree in Integrated Marketing Communications, I knew I wanted to eventually have my own PR firm. However, I thought it would be wise to first work for a few years at an established firm to learn the industry and make my mistakes on their watch. Since the plus-size fashion industry had already started to explode, I assumed that I would have my pick of firms to work for, especially in the New York City area, that specialized in it. Well, I dug through every database, every website, and every social media platform I could find for three months solid with no luck. While there are many fashion/lifestyle PR firms, and some even have one or two plus-size clients, no one specialized in it. That specialization is crucial to my clients because they know that every single connection I have is potentially going to help their business, so I’m not going to waste a single minute of my time or dime of their money.

Photo by RDNE Stock project on Pexels.com

SM: Can you share some of the unique qualities that Medeiros Fashion PR looks for in its clients?

EM: The most important thing we look for is someone who is doing something truly unique and newsworthy. While it’s wonderful that the industry is expanding so much, that also means that there is a lot more competition. Just the fact that someone is a plus-size designer was enough to set them apart 10 years ago, and it’s not anymore. I have to essentially think like the journalists I’m pitching; what would my readers find interesting and newsworthy about this person or brand?

SM: How do you think the fashion industry has evolved in terms of inclusivity for plus-size individuals since you started your firm?

EM: Even though we have ways to go, it has definitely grown by leaps and bounds. We’re not quite on the same platform as the straight-size fashion industry, but we’re a lot closer than we were.

SM: What are some of the biggest challenges you’ve faced in advocating for equal representation in fashion?

EM: Many, many times over the years, I’ve been accused of “promoting obesity,” which couldn’t be further from the truth! I don’t think anyone can argue, from a purely medical standpoint, that it’s a good thing to have too much (or too little) weight on your body. What I do argue is that, no matter what size you are, you should have equal access to fashionable, affordable clothes that fit properly and make you feel great.

I also hear a lot that designers and retailers don’t want to cater to plus sizes because there’s “no money” in it. Not even close! According to the “Plus Size Clothing Market – Global Industry Size, Share, Trends, Opportunity, & Forecast 2018-2028,” the worldwide plus-size market was worth $280 billion USD in 2022 and is expected to grow to $379 billion USD by 2028. Who wouldn’t want even a tiny sliver of a $379 billion dollar pie?! (Source: https://finance.yahoo.com/news/379-billion-plus-size-clothing-100700463.html)

Photo by Jennifer Enujiugha on Pexels.com

SM: Can you tell us about a particularly memorable campaign or project that Medeiros Fashion PR has worked on?

EM: One that was dear to my heart was for Darryl Perry, a Black Big & Tall model who is literally changing the world by motivating young men with his What’s Up, Lil Bro? video series, which motivates young men to become their greatest selves by teaching them fundamental life lessons like controlling their tempers, building their confidence, learning healthy coping skills, and busting through the world’s stereotypes, all in a relaxed, open, engaging manner. The world is an increasingly unstable and violent place and Darryl passionately believes it can be changed by reaching the youth that will determine the next generation’s fate. Being part of that made me feel like, even though I don’t have children, I was making a difference for the next generation, which was incredibly rewarding!

SM: What accomplishments are you most proud of in your journey with Medeiros Fashion PR?

EM: Being the first firm to specialize in plus size is really cool, especially when plus-size people give me a massive hug and thank me profusely for giving them a voice. It was also really amazing when I was able to quit my job after only about 18 months to be fully self-employed. I’ve heard of many small business owners not being able to do that for years after launching their business, so it was really gratifying that I was able to do it so quickly.

SM: How does your background in integrated marketing communication and your experience in the beauty industry influence your approach to fashion PR?

EM: Since I have training in all aspects of marketing (advertising, public relations, event planning, etc), I’m able to advise my clients on other areas of their business than public relations. For example, I often help to create a complete marketing plan, which involves tasks like researching their specific target market, identifying their competitors, and creating their content initiatives and strategies.

Being in the beauty industry for so long gave me a foot in the door to the fashion industry. For example, when doing a model’s makeup, I could introduce myself to the designers, photographers, event planners, etc.

SM: You’ve mentioned the importance of bridging plus-size, straight-size, and petite fashion. How do you work towards this integration within the industry?

EM: Mainly through the media; I’m really focused on getting even more mainstream coverage for my clients. While I love industry-specific publications, seeing my clients in media outlets like TODAY and Real Simple Magazine proves that plus size is just as good as straight, not that we didn’t know that already, of course!

SM: As a former beauty consultant and skincare expert, how do you incorporate beauty trends and innovations into your fashion PR strategies?

EM: I consistently grow my network with the beauty industry as well as the fashion industry, because they are inextricably linked. I also try to combine them as much as possible. For example, if I’m helping to produce a fashion show, they often use my contacts for the hair and makeup for the models, as well as for sponsorships and vendors.

SM: Looking ahead, what are your future goals for Medeiros Fashion PR and the broader fashion industry in terms of inclusivity and diversity?

EM: I want to continue to open eyes to the power of plus size, especially for Big & Tall men because they have been even more ignored than plus-size women. While it sounds contradictory because I specialize in plus size, I will actually be thrilled if one day there is no division at all between straight and plus sizes. After all, fashion is simply FASHION! 🔆

“What I do argue is that, no matter what size you are, you should have equal access to fashionable, affordable clothes that fit properly and make you feel great.”

– Emma Medeiros
(Video credit: Emma Medeiros)

Useful Links

Connect with Emma and her work through the following links:

Join the Conversation

  • What key factors should individuals consider when shopping for plus-size clothing to ensure the best fit and style?
  • How can the fashion industry better accommodate the diverse body shapes and sizes of plus-size individuals?
  • What role do body positivity and self-confidence play in shaping the demand and trends within the plus-size fashion market?

Your thoughts matter. Do comment below and let all of us know.

Note: This article also appears in the debut Spotlyts Magazine print and digital edition dedicated to fashion. Read below for further details.

Spotlyts Spotlights Fashion

The moment is finally here!

The inaugural issue of Spotlyts Magazine has been officially launched, shining a light on the transformative trends sweeping the fashion industry. Themed “Fashion Forward: Celebrating Diversity, Sustainability, and Innovation,” this edition explores the dynamic changes redefining the sector and features the stories and perspectives driving its evolution.

Gracing the cover is Alexis “Lexy” Silverstein, a champion of sustainable fashion, who embodies the magazine’s mission to highlight individuals, organizations, and initiatives promoting positive change.

This edition features exclusive interviews with notable figures, including:

  • Ann Chikahisa, Designer and Owner of Chikahisa Studio, who discusses the impact of fashion and the significance of talismanic jewelry.
  • Raegan Kerr, Founder and CEO of The Garde, who shares insights into the concept of elegant athleticism.
  • Sylvie Blum-Reid, Professor at the University of Florida, who explores the intersection of women, fashion, and film.
  • Emma Medeiros, President of Medeiros Fashion PR, who talks about inclusivity and innovation in fashion.
  • Deon Day, Owner of The Eyeshadow Pad, who addresses the revolution in cruelty-free makeup.
  • Diana Stelin, TEDx speaker and Owner of Gallerista Fashion, who discusses the artistry in fashion.
  • Elizabeth Wissinger, Professor at City University of New York, who offers insights on biodesign, glamour, and wearable technology.

Additional features highlight sustainable fashion, beauty revolutions, and the latest trends, with contributions from:

“Spotlyts Magazine Issue 1 – June 2024” celebrates the transformative power of fashion, offering inspiration and insight into a more inclusive, sustainable, and innovative future.

A version of this article also appears on Google News.

Several other versions appear in hundreds of websites across the globe including FOX, CBS, ABC, and NBC affiliates plus more.

Get Your Copy Today

Secure your coffee-table-worthy print and digital copies through the following links:

Spotlyts Magazine Issue 01 June 2024 Edition

By ALPJ and Sons Team in Spotlyts Magazine

130 pages, published 4/17/2025

Here now is the most-awaited Spotlyts Magazine inaugural edition dedicated to the transformative forces reshaping the world of fashion. Themed “Fashion Forward: Celebrating Diversity, Sustainability, and Innovation,” this issue explores the dynamic evolution within the industry and spotlights voices and stories that define its future.

🔆🔆🔆🔆🔆

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One response to “In the Spotlight: Emma Medeiros”

  1. Fermosalua

    My heart sang with this interview. I love fashion, but I couldn’t be farther from Kate Moss, even though God knows I’ve tried to fit the rail-thin standard. The lack of clothes that not only fit but also make you feel fabulous instills the insidious thought that you not only don’t fit the clothes but the world, so thank you, Emma!
    To those who say that Emma and people like her are promoting obesity: look into health at every size, you guys. It’s mind-blowing.

    Liked by 1 person

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