How does a tale become memorable? How can one Facebook post unite a group, elicit action, or inspire empathy? This craft has been perfected by Humans of New York (HONY) creator Brandon Stanton, who won the Ripple Award for telling incredibly intimate, real stories that have an impact on people all around the world. His pieces, which range from unguarded photographs to quick interviews, highlight the hardships, victories, and humanity of regular people. Social media can do more than just amuse; it can also create understanding, ignite conversations, and create meaningful communities. This is demonstrated by the Ripple Award, which honors stories that touch people’s hearts and encourage connection. Experts consider what makes this strategy so effective in the insights that follow.

HONY Creator Transforms Facebook Into Platform For Human Connection

Brandon Stanton, the creator of Humans of New York, has leveraged Facebook to tell deeply personal, heartfelt stories that resonate widely. His posts combine candid portraits with short interviews, highlighting individual experiences, struggles, and triumphs. This storytelling approach has inspired donations, social awareness campaigns, and community support, proving the power of authentic narratives.

Nikita Sherbina, Co-Founder & CEO, AIScreen

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HONY Model Shows Power Of Authentic Customer Storytelling

You know what, one of the most powerful storytellers I’ve seen on Facebook is actually Humans of New York. Brandon Stanton built this incredible community by sharing raw, authentic stories from everyday people. What really struck me about his approach – and what I’ve tried to apply to my own business storytelling – is how he lets people speak in their own voice. No polish, no heavy editing, just real human experiences.

The page has like 20 million followers now, but what’s wild is how engaged they are. People don’t just scroll past… they stop, read, connect. I’ve learned so much about building community from watching how he does it. The comments sections are like support groups sometimes.

If you’re looking to understand storytelling that actually moves people to action, study how Brandon does it. Changed how I think about connecting with customers honestly.

Ajinkya Thete, CEO, CMO, NeonXpert Neon Signs

Spotlyts Awards

The above story/stories or storyteller(s) won the Spotlyts Award.

At Spotlyts Magazine, we believe that every story—whether written, visual, or digital—has the power to move, inspire, and connect us. The Spotlyts Awards honor outstanding storytelling across diverse formats and genres, recognizing the creators and voices behind impactful narratives that deserve to shine.

Request for a review of your book and have it nominated for the award here.

To nominate for a non-book category of the award or to know more about the award, click here.

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