How can a text-based platform transform the way we perceive art, technology, or community impact? Can a few clever lines, humor, or personal reflection spark conversation, inspire engagement, or even capture the attention of city leaders? Recent Threads influencers show that storytelling doesn’t need to be long or polished to resonate—it can be witty, human-centered, or insight-driven, yet still forge deep connections with audiences. The Weave Award recognizes these creators who push such boundaries, proving that thoughtful, clever, or heartfelt posts can turn digital spaces into hubs of curiosity, reflection, and community.

McNay Museum Conquers Threads With Irreverent Local Humor

The McNay Art Museum of San Antonio tops the cool human and fun use of Threads. They have used the text-based nature of the platform to subvert the usual image of a museum, adopting an air of memes, humor, and irreverence. They threw it all in just for fun, and local rivalry and fights in the parking lot- it was a crazy game, and it has already gone payoff, and soon they have a following and even the mayor of the city is curious about them.

Ydette Macaraeg, Marketing coordinator, Santa Cruz Properties

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Casey Newton Blends Tech Insights With Personal Reflection

Casey Newton has really mastered Threads by blending tech insights with personal reflections in a way that feels genuine and engaging. I follow his updates closely because each post not only shares news but also contextualizes trends in a way that sparks discussion. The American Red Cross account is another strong example—they use Threads to tell human-centered stories about disaster relief and community impact, often combining brief narratives with visuals that resonate emotionally. Both accounts show that effective storytelling on Threads isn’t just about posting frequently; it’s about crafting each post to deliver insight, context, and personality.

Nikita Sherbina, Co-Founder & CEO, AIScreen

Spotlyts Awards

The above story/stories or storyteller(s) won the Spotlyts Award.

At Spotlyts Magazine, we believe that every story—whether written, visual, or digital—has the power to move, inspire, and connect us. The Spotlyts Awards honor outstanding storytelling across diverse formats and genres, recognizing the creators and voices behind impactful narratives that deserve to shine.

Request for a review of your book and have it nominated for the award here.

To nominate for a non-book category of the award or to know more about the award, click here.

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